Daniel Ek is dead serious about buying Arsenal out – if there were any lingering doubts this is just a PR stunt, the Spotify owner went live on CNBC to confirm his interest.
“I’ve been an Arsenal fan since I was 8 years old. Arsenal is my team. I love the history, the players and of course I love the fans. As I look at that, I see a tremendous opportunity to set a real mission for the club, to bring it back to its glory,” he said.
“I want to establish trust with fans and I want to engage the fans again. To answer your question, I’m very serious, I’ve secured the funds for it and I want to bring what I think is a very compelling offer to the owners – and I hope they hear me out.
“I’ve been a fan of this club for 30 years. I certainly didn’t expect that this would happen overnight and I’m prepared that this could be a long journey. All I can do is prepare what I think is a very thoughtful offer, bring it to the owners and hope they hear me out.
“I’m a fan first and foremost. I want to bring the club back to its former glory, I want the club to do better – that’s my primary interest.”
Ek’s interest in buying Arsenal started as an almost light-hearted joke for many when he tweeted about tempting Kroenkes into selling last week.
However, his intention seems genuine and Ek has even secured the backing of club legends Henry, Bergkamp and Vieira, who’ll reportedly get roles at the club if Ek succeeds with the takeover attempt. Arsene Wenger followed suit and expressed his desire to help Arsenal any way he can.
Kroenkes published a statement where they reaffirmed their commitment to Arsenal and said they won’t entertain any offers. However, with their popularity among Arsenal fans at an all-time low, we wonder whether they’ll think differently in private.